— PROJECT NAME

Microsoft Windows 10: Emulator Demo

— ROLE

Senior Copywriter

@R/GA London

— DATE

2015-2016

Microsoft needed a simple, human way to introduce Windows 10 to the world. I wrote the storyboards for 140+ demo videos, each one showing users how to get the best from Windows 10 across all their devices. We filmed every demo live with a hand model, demonstrating how each device worked from the viewer's POV.

If you were new to Windows, we showed you how to chat, search, travel, share, work, play and more. The demos were used by retailers to introduce shoppers to Windows 10. And eventually they were offered in a free app, available to everyone on the Microsoft Store.